In The Spotlight
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To say the last twelve months have been a challenging time for Isochron Media is an understatement. The fact is an unusual storm of events came together to stretch our capabilities to the limits - and beyond. A positive but taxing part of this was the (re) acquisition of our luxury watch title iW Magazine. Sadly, another aspect of this depressing deluge was the loss of my Associate publisher, digital/social content manager and friend of 20 years, Stu Hubbard. He was an integral part of our small team and although he cannot be replaced,
Even the most casual reader of About Time has to have noticed that we haven’t published for a while. Firstly, we apologize for this and we are exceedingly pleased to have our first issue in several months in distribution.
Prior to the electronic age of tracking time, absolute accuracy was the unachievable goal that so many watchmakers had strived for with spring and lever. When you think about it, it really wasn't all that long ago that annual chronometric and observatory competitions would laud the winners of mechanical accuracy for timekeepers that strived for an unachievable perfection based solely on the power stored in a metal spring.
Dive watches are like screwdrivers. Everyone needs one in their tool box, and you’re bound to buy one when you see a new feature your old one doesn’t have. The Monta Oceanking is like that since it adds comfortable details and unique innovations to an everyday tool watch priced less than $2,000.
The phrase “making the trains run on time” has become synonymous with the idea of a well-oiled and properly functioning system. So, it’s only logical that trains and train travel would be deeply associated with watches and clocks that keep hyper-accurate time. Beyond this, there is a look and feel to a railroad watch that makes them almost instantly recognizable and distinguished from other timekeepers.
The retro-inspired Super Seawolf puts true Swiss dive watch heritage on your wrist.
“Jorg Gray produced one of the most famous and exclusive watches in the world…and here’s the kicker, it costs less than $500 and technically isn’t available to the general public,” observes James Schaefer, Jorg Gray’s global sales manager.
Schaefer is referring to the iconic Jorg Gray JG6500, affectionately known as “The President’s watch.” While this particular watch is and was only available to the Secret Service, the good news is that a nearly identical version is available to the general public. But this watch is only one piece of the Jorg Gray brand, a product line designed to provide affordable, high quality alternatives for a myriad of personal style situations. Let’s get behind the dial and review the marketing and unique brand promise of this intriguing