To say the last twelve months have been a challenging time for Isochron Media is an understatement. The fact is an unusual storm of events came together to stretch our capabilities to the limits - and beyond. A positive but taxing part of this was the (re) acquisition of our luxury watch title iW Magazine. Sadly, another aspect of this depressing deluge was the loss of my Associate publisher, digital/social content manager and friend of 20 years, Stu Hubbard. He was an integral part of our small team and although he cannot be replaced,
Prior to the electronic age of tracking time, absolute accuracy was the unachievable goal that so many watchmakers had strived for with spring and lever. When you think about it, it really wasn't all that long ago that annual chronometric and observatory competitions would laud the winners of mechanical accuracy for timekeepers that strived for an unachievable perfection based solely on the power stored in a metal spring.
Having recently attended the NAWCC’s training class on identifying fakes and forgeries the idea of fake watches is front and center in my mind. As the attendees and I immersed ourselves in hundreds of images of real, fake and “Franken” watches (authentic parts from disparate watches), I started to think about the relativity of luxury.