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Prior to the electronic age of tracking time, absolute accuracy was the unachievable goal that so many watchmakers had strived for with spring and lever. When you think about it, it really wasn't all that long ago that annual chronometric and observatory competitions would laud the winners of mechanical accuracy for timekeepers that strived for an unachievable perfection based solely on the power stored in a metal spring.

Having recently attended the NAWCC’s training class on identifying fakes and forgeries the idea of fake watches is front and center in my mind. As the attendees and I immersed ourselves in hundreds of images of real, fake and “Franken” watches (authentic parts from disparate watches), I started to think about the relativity of luxury.

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The phrase “making the trains run on time” has become synonymous with the idea of a well-oiled and properly functioning system. So, it’s only logical that trains and train travel would be deeply associated with watches and clocks that keep hyper-accurate time. Beyond this, there is a look and feel to a railroad watch that makes them almost instantly recognizable and distinguished from other timekeepers.

“Jorg Gray produced one of the most famous and exclusive watches in the world…and here’s the kicker, it costs less than $500 and technically isn’t available to the general public,” observes James Schaefer, Jorg Gray’s global sales manager.
Schaefer is referring to the iconic Jorg Gray JG6500, affectionately known as “The President’s watch.” While this particular watch is and was only available to the Secret Service, the good news is that a nearly identical version is available to the general public. But this watch is only one piece of the Jorg Gray brand, a product line designed to provide affordable, high quality alternatives for a myriad of personal style situations. Let’s get behind the dial and review the marketing and unique brand promise of this intriguing

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